WE BUILD SPIRIT BRANDS
PRODUCT DEVELOPMENT + ROUTE-TO-MARKET + BRAND MANAGEMENT
HOW WE DO IT
CREATE BRAND VISION IDENTITY – ASSETS – MARKETING & COMMERCIAL STRATEGY
BUILD DISTRIBUTION CHANNELS – GLOBAL RELATIONSHIPS – VALUES
INFLUENCE CONSUMERS – BAR CULTURE – BRAND MARKETING
EDUCATE ADVOCATE – STAKEHOLDERS
HOW WE DO IT
CREATE
BRAND VISION IDENTITY – ASSETS – MARKETING & COMMERCIAL STRATEGY
BUILD
DISTRIBUTION CHANNELS – GLOBAL RELATIONSHIPS – VALUES
INFLUENCE
CONSUMERS – BAR CULTURE – BRAND MARKETING
EDUCATE
ADVOCATE – STAKEHOLDERS
BRAND GROW STARATEGY
ESTABLISH PRESENCE IN THE TERRITORY
DEVELOP A COMMERCIAL & MARKETING STRATEGY
STRUCTURE A&P FORECASTS AND BUDGETS
MONITOR MARKET EXPANSION & GROWTH
WHY BUILDING YOUR BRAND
CONSUMER PREFER A BRAND THAT ARE EMOTIONALLY ENGAGED WITH
B2B MARKETERS USE MARKETING CONTENTS TO PROMOTE BRAND AWARNESS
INVESTORS BELIEVE THAT A BRAND STRENGTH IS AN IMPORTANT COUNTING TOOL FOR AN INVESMENT DECISION
PEOPLE REFER TO A SPECIFIC BRAND NAME WHEN MAKING PURCHASES
CONSUMERS SAY THEY ARE LIKELY TO BE LOYAL TO A BRAND THAT OFFERS TRANSPIRANCY
BRAND AWARNESS IS THE MOST IMPORTANT GOAL, FOLLOW BY SALES AND LEAD GENERATION
CONSUMERS INTERECT WITH BRANDS BEFORE POURCHASE IT
OUR MISSION
IN 2021, LUCA MISSAGLIA AND SIMONE CAPORALE LAUNCHED COCKTAIL CONCIERGE, A SPIRITS BRAND-BUILDING AGENCY.
CREATED FOR CRAFT SPIRITS PRODUCERS, THE AGENCY HELPS BRANDS CONNECT WITH AN EXTENSIVE GLOBAL NETWORK, REACHING NEW MARKETS WITHIN THE ON-TRADE AND OFF-TRADE SEGMENT.
ITS MISSION IS TO BRING TO LIFE THE UNIQUE POTENTIAL OF A BRAND AND TO ENSURE ITS PRODUCTS ARE ENJOYED IN THE RIGHT ENVIRONMENT.
OUR VISION
WE BELIEVE IN THE FUNDAMENTALS OF BUILDING BRANDS, WE ARE CONNECTING YOUR PRODUCT WITH YOUR AUDIENCE, CREATING AN EMOTIONAL ENGAGEMENT.
WE ARE CREATING A STRATEGIC DEMAND THAT BRINGS TO LIFE THE UNIQUE POTENTIAL OF YOUR BRAND.
OUR VALUE PROPOSITION
WHY BRAND OWNERS AND PATNERS BENEFIT
SINGLE POINT OF CONTACT
OUTSTANDING PRODUCT DEVELOPMENT KNOWLEDGE
DRIVING INTERNATIONAL DISTRIBUTION
SKILLED WORLD-CLASS TEAM
DETAILED ROI PLANNING
EXTENSIVE GLOBAL NETWORK
BRAND MARKETING ACTIVITIES EXECUTION